What would you do?

…with a 65 by 20 meters (213 by 65 feet) lot in the “primer cuadro” — the very heart of downtown, the area around main square — of a small, hundred-thousand people ^ELZR town? (Ciudad Guzman ^WP, that is)

We’re thinking of turning it provisionally into a parking lot, hence the above plan, but we’re still looking for an interesting business (other than the obvious answer of starting yet another hotel). Any ideas?