They put process first and product second

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Ellen J. Langer’s excellent Mindfulness talks a lot about how “a preoccupation with outcome [over process] can make us mindless”. But the opposite is just as true: an overpreoccupation with process over outcome can make us equally mindless.

[Jason Fried:] “Big business loves mediocrity: They put process first and product second. As long as you go through this process and all these objectives are met along the way, then what comes out at the end is considered successful, no matter what. It doesn’t up set anyone,but doesn’t make them happy, either. It’s safe. I can’t deal with that.”

Jason Fried, The Next Small Thing

Mindlessness lurks everywhere.

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