Axe effect discovered true, sort of

fri2jan2009—01w002d0%— 13h41m00s—0utc

As a man, perfume can boost your self-confidence and your way of carrying of yourself so that women, without needing to smell you, will find you more attractive.

Another freaky fact: you’re attracted to smells that hint of a different genetic mix to yours (and thus more evolutionary advantageous). For yourself, you tend to choose smells that more loudly proclaim your particular genetic mix.

Via The Economist.

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