“things I've learned”

What are you absolutely certain of? Of what are you sure without any conceivable doubt? What is true no matter what? What is necessarily true? Just one thing. Whatever. As long as you’re sure.

I’ve been playing the game for a while and I’ve been shocked to be unable to answer the question. Now, of course I’m familiar with Hume’s skepticism (you don’t really know an apple is going to fall, you’ve just seen all similar objects fall before at similar conditions but you don’t know) and I thought I knew how dear truth was but lately, slowly, I’ve started to realize that not even reason or logic are to be trusted.

Let’s start by quickly demolishing every statement about experience, like, say, that you are, well, you, that you broke your knee when you were fifteen, that your mother exists, that other people exist (solipsism). The usual shortcut is just to ask you how do you know it isn’t all a dream, but I prefer Russell’s more imaginative version, the extreme omphalos hypothesis: how do you know that the world wasn’t created five seconds ago, set in motion, and with fake memories? Clever, huh?

OK, that sweeps off a good big swath of possible answers. As for reason/logic, its problem is that it’s either redundant or not binding at all. But don’t 2 + 2 = 4 whatever fucking nightmare the world might turn out to be? How could time or space not exist? My gosh, can you look me in the eye, and tell me that numbers aren’t infinite? How demented do you need to be to doubt Aristotle’s syllogisms, the very rules of thought (if it’s true that humans are mortal and that Socrates is human, Socrates has to be mortal!)?

But it turns out these conceptual statements aren’t certainties either. When you probe them further, carefully, rigorously, you realize that to advance you have to start defining. If you do it conscientiously, defining or making explicit even the dumbest, most-taken-for-granted assumptions you start to realize that 2 + 2 = 4 because you said so, because you assumed your conclusion from the get-go, and your statements are true in the same empty way that a bachelor can’t be married or a car has to be an automobile too. Yes, it’s a kind of truth, but a rather measly one.

The other thing that usually happens when you probe concepts is one of the most wondrous experiences I know of, exhilarating and unnerving at the same time, dizzying. I call it sense of could. It means taking an entrenched concept and realizing it is not necessarily so, discovering your singularity is just an instance of something subtler, deeper, finding out your rose is one among thousands, seeing that what you thought fixed is just another degree of motion.

Like when Cantor found out there are many kinds of infinities, some bigger than others (!). Like when you realize logic isn’t the complete science Kant thought and open the gates to the non-classical logics. Like when you probe the very fabric of the universe by looking for primitives to space and time. More worldly, like when you question your ethics, your religion, your politics, and you find only possibility where you were looking for necessity.

Now, those two options, redundancy and non-necessity, are the ones I’ve always stumbled upon but I don’t really know that happens for every concept. Or neither do I know if you can dismiss all experience in one fell stroke. That is, I’m, of course, not even sure that you can’t be sure of anything. Would you care volunteering an answer? %(p)Or a question?)%

A fairly unique thing about democracy and capitalism is that —as opposed to, say, monarchy or theocracy— both are formal systems for collective decision making, both specify clear rules for obtaining and aggregating the ends of differing individuals.

As such systems, they both necessarily hinge in what we shall refer to as ballots. Usually the paper in which votes are cast, we will here use the word ‘ballot’ to mean ”an external expression of preference.” The key part is ‘external’. Externality has problems all its own but is also our only hope of finding out what others think—telepathy, guessing, and revelation are our other options.

In democracy, votes are the ballots. In capitalism, it’s money. In democracy, a clinic will be built if the majority of voters vote in its favor. It will keep in operation as long as people don’t vote it out of existence. In capitalism, a clinic will be built if enough people pool the money for its construction and it will keep in operation as long as it makes a profit—that is, as long as it ends up receiving more money than it gives away.

Seeing votes and money as instances of the same concept begs an intriguing question: How then do they differ? How is a vote different than a buck? What specific changes do you need to make to a vote ballot to turn it into a money ballot?

For marketing-minded friends.

Your mission, if you choose to accept it, is to produce an ordered list of all the reasons you can think for Starbucks’s use of cash cards. (They’ve just been introduced in Mexico, though they’ve been around in the US for some 6 or so years). Something like:

One-line items are enough, we’re aiming for breadth. Keep it simple.

Remember, this is about why Stbx does this, not why customers buy the cards (which is another mystery onto itself).

Submissions will be accepted until Sunday midnight, September 23th and should be sent to ely.parra@gmail.com. I, elzr.com, shall decide the winner based on the following criteria:

Submissions are accepted in English, Spanish, or French. English is of course preferred but the choice of language will have no bearing on the judgement.

The winner will be announced at elzr.com/posts/Marketing-Challenge on Monday, September 24th. All lists shall be published in said post. The prize will be 25 dollars in Starbucks card credit.

You’re encouraged to resend this challenge to anyone who might have interesting thoughts on the subject. Anyone may participate. (Though Stbx card credit will probably not be very valuable for those living in countries where the local Starbucks don’t accept it yet, not to mention countries without Stbx.)

It may prove a fun marketing challenge. Happy listing!

Resolution:

Julio Sangabriel

# For creating Customer Databases  for CRM efforts.
# Offers a gigantic opportunity for Conjoint Advertising
# It makes easier for Customer tracking.
# Psicologicaly customer believe it to be easier to buy if they have a shop card… (which is no ttrue… you can still buy In SB the same easy way) and thus they buy in SB.
# It gives one or more channels for contacting directly the customers.
# It Will become customizable (people will start making them as they see fit)
# It Gives the people a sense of belonging and exclusivity.
# It Makes people believe to be VIP for having a club card from the most expensive coffee in the world.
# Creates Fashion.
# World Control… haha

Adolfo Rodriguez Navarro

# Crear lealtad- le permiten al consumidor sentirse mas involucrado con la compañia y de paso aseguran que el dinero que tiene planeado gastar en cafe solo lo use en ella.
# Abrirse a nuevos mercados- Al ser usada como gift card, la gente que la recibe que antes no consumia el producto se ve alentada a hacerlo, asi que los que la regalan terminan funcionando como agentes de starbucks.
# Financiamiento a traves del consumidor РPara que pedir creditos si tus clientes te pagan por servicios no demandados a un peque̱o costo para ti?
# Dinero gratis- tarjetas que se pierden, personas que dejan de usarla, gift cards que nunca son usadas, al final ellos se quedan con el dinero sin dar nada a cambio.

So the winner is… Julio Sangabriel! I particularly enjoyed his #1, #2, #3, #5, #6 (it becomes an always-with-you embodiment of the brand). I must confess that the reason I started this challenge was because upon reading this Economist article on algorithms
, I had the epiphany that Julio’s #3, customer tracking, was Stbx’s true reason. It was not an opinion of anyone with whom I bounced the idea (nor did they thought it remotely important once I told them about it) so I can attest to it’s originality. Adolfo’s, I particularly enjoyed #2 and #3—I had thought myself of something like his #4, that is, credit lost-and-found money, thinking of it as finance money is an intriguing possibility.

I rather like this challenge-making thing, it’s like outsourcing thinking! Besides, it’s just nice to give things away.

Thanks a lot to those who participated and the many more who told me they thought this an interesting challenge (I was frankly afraid people would thought it stupid).

‘Till the next challenge! %(p)(But if you come up with more reasons—it is so much easier once you have somewhere to start—, then by all means add them in the comments.)%

”...begins with a single step,” no? That’s the classic form in English of a Chinese proverb usually attributed to Lao Tzu. It’s wisdom could be said to lie in counteracting our natural inability to grasp incrementalism.

Interestingly, there’s a variant of the proverb I had never heard before—“The journey of a thousand miles begins beneath one’s feet.”—which can lead one to a totally different interpretation: wherever you are, whatever your goal, you have to begin where you stand. The place to start is here, can be nothing but here.

(And for a further remix, “On a journey of a hundred miles, ninety is but half way.”)

...Is how Peter Drucker^WP drives it home. “It” here was not originally the free market, though what a great defense for it it makes, no? Drucker was illustrating, rather, his brave belief that strong people always have strong weaknesses, that it is foolish to concern oneself with what a man cannot do instead of what he can, that the man who “leaves least to be desired” is invariably the mediocrity, that one builds on strengths, not on weakness. Moreover, that making strength productive and weaknesses irrelevant is “the unique purpose of organization.” A great short book, The Effective Executive^AM.

Watched Al Gore’s An Inconvenient Truth^WP a couple of days ago. Besides being astonished by the quality of the presentation that is the core of the documentary, he did manage to intrigue me, if not convince me, about global warming—I’m definitely reading Skeptical Environmentalist^{AM, E} soon.

At any rate, what surprised me most was Gore’s evident hubris and mocking towards skeptics. I thought of a question for him then,

And it hit me that it was too good a question not to ask ourselves.

That’s the game I’m proposing today. It’s like when they asked you in high school to take the other side of a debate only this time it’s not about arguments, it’s about reasons—the difference here being that a reason is a fact you yourself are forced to accept while an argument is a verbal tool you use to to try to convince others. This is not about others, posing or fighting, this is about you and truth.

You know there have to be reasons for both sides, don’t you? Anything of more than trivial complexity is inherently ambiguous. If you can’t find them it’s probably because your knowledge of the subject is, well, trivial and superficial.

So take one of your most entrenched beliefs—say, in my case, that government is evil or that there is no god—and find a reason—a reason you can do nothing but accept—for disbelieving it. It is not about you abandoning that belief, it’s about letting doubt back inside your cramped head.

Personally, I’m losing so far. It’s incredibly easy to come up with plausible, convincing arguments that would be good weapons and yet you personally know are ultimately flawed and phony. But to come with true reasons—well, it’s much, much harder than I thought…

Rain season again. Wet and wondrous outside.

My grandfather, Luis Cardenas Chavez, died last Saturday from lung cancer. It was a struggle, a mourning, of many months, many of them at my house, at that room up there ↑.

We buried him yesterday, Father’s day here in Mexico. Next Thursday was to be his 85th birthday.

Maybe it was good that his agony ended but, me, all I see is the many meaningful centuries he could have lived. I don’t say that lightly. He had more life and more lives with him than anyone I’ve known and there was at least that much still inside him. He died young. Never without a reason to wake up every morning, today he won’t.

And I feel like I have to say it because only pleasantries and comforting lies were spoken thick and fast at his most Catholic funeral: he’s dead, absolutely annihilated, choked, nothing left of him. We’ve been robbed, someone precious and irreplaceable has been taken from us, for no reason at all, taken and shattered, and we are never getting him back.^ELZR

We never wrote down his memories as we both once planned.^ELZR Always thought there would be a better time later. There wasn’t. What most disappointed me though was myself and how I reacted to his sickness. Or rather, how I not reacted, how I retracted. Oh I helped along, but I did not fight, didn’t read, didn’t research. I never understood his sickness, his ailments, his medicine. It was the scientific, idealistic, techno-utopian thing to do and I left it undone, I muddled thru.

But, to my horror, on top and despite all the sadness, all the frustration, all the personal disappointment, there’s Christina^WP-frantic, exhilarating sensafreedom thru and thru. At last. Just the six of us.

I felt so trapped in this house for so long. So unhappily submerged in rude relatives that diluted my family in their toxic, stupid undertows. Some days ago I realized sadly it would never be my home again. It was just a place all of a sudden. It’s time to go.

But for now I’m here. And I’m happy to. And it’s rain season again. Wet and wondrous outside.

He was a good man.

I read this in a great post, 15 Things Kurt Vonnegut Said Better Than Anyone Else Ever Has Or Will, soon after he^WP died—which was, personally, surprisingly sad—SlaughterHouse 5^{WP, AM} has got to be among the best books I’ve read. Anyway, I’m still fascinated by the phrase and particularly by the interpretation offered there (which seems obvious and inevitable now, but you never know so maybe you—virgin you—may want to make your own unadulterated meaning before reading the following):

So the songpiece has lived inside me since and served as an interesting flashlight^ELZR. Hope it’s useful to you too.

Oh, and here’s an interesting elaboration on it, from, of all places, a Grey’s Anatomy writer (yup, I’ve become such a rabid fan I gobble up the writers’ blog…shut up already):

Can’t believe what a coward I’ve been. I guess it wasn’t until I read recently about how Jon Lech Johansen humilliated Hollywood by releasing a program to easily break DVD’s much vaunted DRM (when he was 15 years old), or about “the college droputs that run >youTVpc.com for millions of people on just two low-end desktop computers that I realized how big a wuss I am.

Take Imagery. In a way, I never wanted it to be very popular because I knew I was doing something maybe-legal by scraping Google. I wanted to scrape Flickr and Yahoo! but feared they would be even less likely to see my scraping in a good light. I wanted to create a picture cache to make Imagery much faster and reliable (and to lessen the leech on independent websites) but fretted about bandwidth costs and about whether people would get angry about my caching.

Or take the Spanish dictionary of the Spanish Language Academy. It’s a tremendously useful, gratis dictionary and yet it has a butt-ugly, nonhumane interface. I’ve been bitching about it for years. And I’ve been thinking about giving it a new interface for that long, but, again, what if they don’t like my scraping? (In all probability they won’t. They’re the quintessential staid, monolithic organization.)

A lot of what ifs. But most importantly, so what? So sue me. Well, actually, most important is that I think these scrapings are an overwhelmingly good thing. I see them as a lot of fun—for me, for the scrapees (who’ll get to see how it’s done, ehem), and for the people who will enjoy just how much they never imagined missing. I see them as criticism by example.

So here’s Domburi and here’s NotReality. The idea of Domburi has changed somewhat from its inception (oh, the shame, so many goals not accomplished), it shall now be a collection of search superpowers instead of limiting itself to imagesearching. I believe, with an arrogance that I can’t believe but that I’ve missed, that I have a thing or two to teach Google in its own turf, not just in forgotten backwaters like imagesearching (where Imagery still kicks Google’s ass easily). So I’m starting really tiny now with only a simple redesign of Google search results (there isn’t even imagesearching yet). I’ll be fleshing it out in the coming days, daily, with the daylog here below.

Not Reality, otoh, is still what I’ve always wanted it to be: my webfront for my interface experiments. It’s really simple now but I’ll be improving it daily too.

So please visit the websites, leave your feedback in this post’s comments, and come back often to check out the daylogs—there are loads of interesting things in the pipeline! Thanks for reading.

12-14/May/07

Endless fiddling on Domburi. Collapse of the incrementalism. Obsession with pipe dreams.

15/May/07

Not Reality


Domburi

1. Ajaxed requests. Loading icon. Everything happens on the same page. Title changes. Very lightweight script behind the scenes: the now deprecated but still unsurpassed moo.ajax.
2. New one-column format with even results shaded. Results turn yellow on mouse over, which is silly interactivity, but surprisingly pleasant. Entire result is a link. No numbers anymore showing order.
3. Displayed URL is now a link that shows results only within the website. This idea from SearchMash, of which I just found out yesterday, and which is a website run by Google where it tries out new interface ideas without the Google brand skewing perception. Very intriguing.
4. Displayed URL is now cased smartly. So instead of greysanatomyinsider.com you get GreysAnatomyInsider.com. It extracts the case from the result’s title, uses some general heuristics (like upcasing after a ), and if all fails, it simply capitalizes.
5. Results displayed in-page. This had been the idea ever since I decided to expand Domburi from image searching. I wanted to make the whole searching experience feel faster and more like what Ben Schneiderman calls direct manipulation. It has been much harder than I thought and it was this point where I spent most of my fiddling (I also played for hours with the two-columns layout…). Here’s what I ended up with.
   
   1. Results seem to open in the entire page, with only the result entry on top. They really open in a full-screen iframe but the effect is surprising. To return to the results you can simply scroll out of the iframe, click the result entry, or…
   2. Pixelside. This is a strange but crucial feature that even if invisible and initially nonintuitive I find very, very promising: it’s simply a 1px-wide, 100%-height leftmost line. Right now you can click on it when on a full-screen result and return to the resultlist (and from there you can click again on it to return to your full-screen result). It is incredibly fast (in Fitt’s law^WP terms, it has “infinite size”), handy, and habituating—and I imagine lots of cool ways to enhance the feature. The only problem is that crappy IE doesn’t allow leftmost pixels! So I’ll have to make up for it with JS. I cringe with only the thought.
   3. The title (but not the entire result, which is JS triggered) is a normal link so if you want to open results in a separate tab just middle-click or CTRL-click it.
6. Strange cool script used. More details to follow. If you’re interested, check out $.
7. Works in Firefox, IE, and Opera. Not tested yet on Safari. Some weird bugs on Safari but it broadly works.

16/May/07—20/Jun/07

10-day trip to the US (haven’t told you about that!) with days way too happily busy. Too many books afterwards (63!) to do anything but read for several wonderful, obsessed days until all the stress and overcrowding of the house finally bring me down. Languishment in captivity.

21/Jun/07

Not Reality

Domburi

# Fixed logo to point correctly at home. Thanks volve!
# CSS fiddling for greater clarity, minor improvements, and cross-broswser compatibility.
# Added Google Analytics tracking.
# Height adjustment menu. A simple (though surprisingly troublesome) addition that makes Domburi much more useful, you can now adjust the height of the embedded windows and so can view  and compare two or three results at the same time! Imagine this with dragging and width-adjustment…

22 and 23/jun/07

Bad time management. Sorry. :)

24/jun/07

Domburi

Not Reality # New Book Section! With great quotes and cool photocovers.

Y’know, I remember reading about the syndrome in Brooks’s book with a smug confidence that it would never happen to me. It did. Imagery was by many accounts a pretty cool thing, but then I tried to outdo myself with its successor, Domburi, and, many, many ineffectual months later, I must admit that I’ve only weird sketches and weirder code to show for my time.

Which doesn’t mean that I’ve given up. It means that we need a new strategy. The all-or-nothing, hail-mary, next-big-thing, under-wraps-until-perfect approach was doomed since the beginning. (I really should have known better.) So the new strategy is to get it all out. As rough and soon as possible.

I’m calling it ”Improv’d Daily!” and it is akin to beta-hood^WP—in that it indicates that the website is still under developement—but it carries the all important mantra of radical incrementalism: every single day there will be at least one new, stand-alone, non-trivial improvement for the website. It won’t be earth shattering every day but it shall always be interesting.

I’m starting the meme with this very blog, which is supposed to be my online self and yet still lags far, far behind of what I want from it. (Domburi will be up in a couple of hours. Domburi up.) This very post will be updated daily with each day’s changes starting now and I have several new goodies to kickstart the kaizen:

8/May/07

# Related Posts section added (when viewing an individual post). Posts are related the more tags they have in common and the more rare those tags are.
# List of comments (accessible from the right sidebar, at the bottom of the Recent Comments header)
# New URLs: http://elzr.com/articles/YEAR/MONTH/DAY/TITLE becomes http://elzr.com/posts/TITLE, which is shorter and sweeter. You don’t need to remember a post’s date now and, what’s more, if there’s no post found with that TITLE, Google comes automagically to the rescue.
# Left sidebar redesign: new headshot, shorter description, just email (putting my phone # up there was always a bad idea, that phone-call confirmed it), new format for the archives.
# Collapsed “for:” tags in a post’s tag list. Much clearer. Tags are also now ordered alphabetically.
# Lots of tiny improvements all over. Like the orange bar atop a single post—neat, huh?—or icons for search (a magnifying glass in the searchbox) and for favorites (a star in favorite articles).


9/May/07

# Crappy day: a minor, bureaucratic improvement to the website became a nightmare. Blog crashing on and off. Domburi will have to wait until tomorrow.


10/May/07

# Blog back!
# Section Cache!: the recent list (favorites, posts, comments), the tags list, and the archive are now cached, making the website much, much faster.
# List of all posts (accessible from the left sidebar, below the Archives header)

11/May/07

# Save to Del.icio.us, Reddit, Digg, and Stumble Upon when viewing an individual post.
# Tag Cloud!
# js-less Improv’d Daily! Ok, this may not sound like much but it’s important and cool. I use ALA’s CSS Sprites technique.

12-14/May/07

Obsessed Domburi fiddling. Sorry.

15/May/07

# Fixed broken Tag Cloud links (Thanks Aaron!)

16/May/07—20/Jun/07

Big, humongous gap—or vacations—or depression bout. Or all of them together. See chronicle on Domburi’s Improv’d Daily.

21/Jun/07

1. Old URLs redirect to URLs to keep with the migration announced May 8. http://elzr.com/articles/YEAR/MONTH/DAY/TITLE now really becomes http://elzr.com/posts/TITLE.>
2. Sidebar Redesign: new picture, new welcome copy bared down to its barest Basic English^WP essentials, new webapps added to webapp section, new, much better descriptions for most items in the sidebar.
3. Daily Improves section in the sidebar for you to keep handy track of my progress—or lack thereof.
4. Minor CSS fiddling—like a new, bigger size for small caps type (it could be hard to read at some resolutions and some platforms).
5. New 404 page, that is, a new page to aid you when you type in an address that can’t be found. Try it now with http://elzr.com/this-address-is-wrong/. Thanks Aaron!
6. 
   
   

   New title for homepage. Since the delta thing is already obscure conceit enough, I decided to convert seconds into more humane time units. 8,321,231s delta is now 96 day delta.

   Delta, btw, means something like the divergence (the difference) that has come to pass between two different times, one of which is usually the present—so when I say in this blog’s homepage title that there’s a 96 day delta I mean that I haven’t updated it in 96 days, i.e., me and my digital self have had 96 days to go our own separate ways. This wonderful sense of the word comes from Charles Stross’s Accelerando.
   
   
7. Unified search into a simple URL, http://elzr.com/search/QUERY, which currently carries a personalized Google search of elzr.com but will eventually change to Domburi. This new unified interface allowed me to finally create a YubNub command for the blog: try elzr (see its man page) at every input box that speaks YubNub.