surprises

99 posts under this tag.

Bizarre Yahoo! Ad 2
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6
Aug
31

It beats me. “My son is always checking out his Yahoo!” So what? Who’s the target audience of this ad? Angry-faced mustachioed dads? Have children become parents’ rolemodels already?

Star
The Chance Causality of Talent 2
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6
Aug
29

This time a fascinating little gem from the cover article, The Expert Mind, of this month’s Scientific American: The month you were born plays decisive importance into whether you’ll become a professional soccer player or not. That’s a fact.

A 1999 study of professional soccer players suggests that they owe their success more to training than to talent. In Germany, Brazil, Japan and Australia, the players were much more likely than average to have been born in the first quarter (Q1) after the cutoff date for youth soccer leagues.. Because these players were older than their teammates when they joined the leagues, they would have enjoyed advantages in size and strength, allowing them to handle the ball and score more often. Their success in early years would have motivated them to keep improving, thus explaining their disproportionate representation in the professional leagues.

NOTE: The cutoff dates were August 1 for Germany, Brazil and Australia, and April 1 for Japan.
Philip E. Ross, The Expert Mind

I’m reminded of Steven Pinker’s wonderful, mocking account of how he became a scientist (which appears in John Brockman’s Curious Minds, a book I’ve praised lavishly already).

Don’t believe a word of what you read in this essay on the childhood influences that led me to become a scientist. Don’t believe a word of what you read in the other essays, either. One of the curses of being an experimental psychologist is the habit of scrutinizing one’s own mental processes. Recounting childhood influences is a mental process no less subject to quirks and errors than falling for the visual illusions on the back of a cereal box. Everything I know about the recollection of childhood influences makes me approach this assignment with misgivings..

In a classic 1977 review, the psychologists Richard Nisbett and Timothy Wilson argued that many of the causes of our choices never enter our consciousness. Here is a simple example. If you present people with an array of articles of clothing and ask them to pick one to keep, they tend to pick the rightmost one. But if you then ask them to list the reasons they chose that article, no one says, “Because it was the one on the right.” They cite only the features of the objects themselves. Not having served in experiments in which the same items were presented in different orders, people have no grounds for knowing that a dumb factor like left-to-right position could be a cause of their behavior. And that’s a major problem for memories of what influenced us: None of us has taken part in the experiments that would isolate the causes of our choices in life.

[Ultimately,] chance must play an enormous role in development. We might be shaped by whether an axon zigged or zagged as our brains jelled in the womb, whether we got the top bunk or the bottom bunk, whether we were dropped on our head, whether we inhaled a virus. Needless to say, few people cite factors like these among their childhood influences..

Steven Pinker, How we may Have Become What We Are

Same thing, two opinions 2
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6
Aug
20

The contrast’s interesting ain’t it? Joel On Software’s Joel Spolsky sees Dell’s homepage as a textbook case of heavy-handed, rapacious marketing. A List Apart’s Nick Usborne, on the other hand, sees it as one of computer industry’s best examples of self-effacing design, respectful of its users and the now-fashionable right to self-identificationWP.



Dell doesn’t think like their users think. When you go to their website, the first question they ask is what kind of buyer you are: home, small business, large business, etc. I don’t know what I am! I guess I’m a small business, but home systems are usually cheaper, and I usually like to buy top of the line PCs, so maybe I need the Big Business section. This distinction is completely lost on me.

I want a PC. What difference does it make whether I’m a home buyer or a small business buyer? I suspect that they are asking me this because they want to charge businesses more than homes, and large businesses even more. To defeat their system, I choose “home.”

Joel Spolsky, Dell And Usability, November 14, 2000
(Dell’s homepage around that date)



Dell has what is probably the most visitor-centric site of all the computer manufacturers. For years now they have built a homepage that holds back on saying, “Look at us, we’re great.” Instead they devote a significant part of the page to an area where visitor can self-select.

The design and text on the page immediately recognizes that some people are looking for home computers, while others are looking for networks for local government offices. Both audiences and more are addressed. The Dell.com page says, in effect, “Yes, you’re
in the right place. Yes, we can help you. Yes, self-identify and please click here so we can help you find exactly what you need.”

10th dimension 2
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6
Aug
18

Now, as we enter the tenth dimension, we have to imagine all the possible branches for all the possible timelines of all the possible universes and treat that as a single point in the tenth dimension..

Your head will hurt afterwards (mine does), but it’s really a fascinating theoretical-physics presentation.

Seed Mag 2
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6
Aug
16

I’m ambiguous towards Seed. On one hand, it has excellent webdesign; features like a daily zeitgeist and cribsheets; articles like the unnerving Culture-shaping parasite, the funny Big in Japan, and the unexpected The Value of Small Things; and intriguing syndicated posts like Einstein in Lust and Getting Physical. Its SnowishWP slogan—”Science is Culture”—is pure genius.

On the other hand, it lacks good editing at times and can be glib, informal, superficial, and, well, too pop. I’ve been reading quite a lot of scientific articles lately and am thrilled by how rewarding it’s been. Yes, they can be dense, intricate, and dry, and the genre sure has its very own idiosyncrasies (ticks), but they are also clear, painstakingly crafted, in-depth, documented, and supremely interesting: distilled thought of the highest import. So I’m not sure if a popular science magazine is right for me now—perhaps, (gulp), I’ve outgrown them (and after the absolute fiasco that became my former childhood choice, Conozca Mas, I’m wary).

Office 2007's sweet interface 2
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6
Aug
02

I just discovered Jensen Harris’s—Lead Program Manager on the Microsoft Office “user experience” team—wonderfully interesting Office User Interface Blog. It deals mostly with the new interface to Office 2007 and—boy—are they cooking some sweet, major stuff!

This new version does away with menus and toolbars and replaces them with new paradigms such as the Ribbon, Contextual Tabs, and Galleries.
Jensen Harris, About this blog
Ribbon & Contextual Tab
Ribbon & Gallery



(The video’s from the Nice for Mice: Menu Tabs post,
where a high quality version is available.)

Newfound Blob is Biggest Thing in the Universe 2
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6
Jul
31

An enormous amoeba-like structure 200 million light-years wide and made up of galaxies and large bubbles of gas is the largest known object in the universe, scientists say.

How can you not love such news? (via KurzweilAI.net)

The universe is not only queerer than we suppose, it’s queerer than we can suppose.
J.B.S. HaldaneWP (attributed)

Today's reading: Maybe We Should Leave That Up to the Computer 2
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6
Jul
20

Artificial Intelligence is 50 years old this summer, to celebrate here’s an interesting New York Times article on computer models: Maybe We Should Leave That Up to the Computer.

Here some highlights:

“As long as you have some history and some quantifiable data from past experiences,” Mr. Snijders claims, a simple formula will soon outperform a professional’s decision-making skills.

Something researchers have known for decades: that mathematical models generally make more accurate predictions than humans do. Studies have shown that models can better predict, for example, the success or failure of a business start-up, the likelihood of recidivism and parole violation, and future performance in graduate school.

They also trump humans at making various medical diagnoses, picking the winning dogs at the racetrack and competing in online auctions. Computer-based decision-making has also grown increasingly popular in credit scoring, the insurance industry and some corners of Wall Street.

The algorithms behind so-called quant funds, he said, act with ” much greater depth of data than the human mind can. They can encapsulate experience that managers may not have.”

Other cherished decision aids, like meeting in person and poring over dossiers, are of equally dubious value when it comes to making more accurate choices, some studies have found, with face-to-face interviews actually degrading the quality of an eventual decision.

“People’s overconfidence in their ability to read someone in a half-an-hour interview is quite astounding,” said Michael A. Bishop, an associate professor of philosophy at Northern Illinois University who studies the social implications of these models.

Max H. Bazerman, a professor at Harvard Business School, wonders how many managerial decisions can actually be modeled. “The vast majority of decisions that we make in professional life don’t have this quality,” he said.

He agrees that models can make better decisions about credit card applications and college admissions, he said, “but there are many decisions that are much more unique, where that database doesn’t exist. I’m as skeptical about human intuition as these folks, but it’s not only a computer model that we replace it with. Sometimes it’s thinking more clearly.

Many in the field of computer-assisted decision-making still refer to the debacle of Long Term Capital Management, a highflying hedge fund that counted several Nobel laureates among its founders. Its algorithms initially mastered the obscure worlds of arbitrage and derivatives with remarkable skill, until the devaluation of the Russian ruble in 1998 sent the fund into a tailspin.

Mark E. Nissen, a professor at the Naval Postgraduate School in Monterey, Calif., who has been studying computer-vs.-human procurement, sees a fundamental shift under way, with humans becoming increasingly peripheral in making routine decisions, concentrating instead on designing ever-better models.

By making smart use of computer models’ advantages, ” you’ll become like the crafty A student who doesn’t work that hard but gets mostly right answers, rather than the really hard-working student who gets lots of wrong answers and as a result gets C’s.”

Douglas Heingartner, Maybe We Should Leave That Up to the Computer (emphases added)

“Quant fund” is a keeper word, remember it.

As for the eeriest applied A.I. example I’ve heard lately:

A French company, Poseidon Technologies, sells underwater vision systems for swimming pools that function as lifeguard assistants, issuing alerts when people are drowning, and the system has saved lives in Europe.
John Markoff, Brainy Robots Start Stepping Into Daily Life (emphasis added)

There are also 7 interesting eemadges on the topic.

Abstract, intangible, specialized 2
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6
Jul
19

There was a time when I marvelled at there being such thing as mathematicians —people who got paid to think on form! Later, I wondered what an abstract, intangible, specialized thing webdesign was. Then came, in quick succession, the surprise of a friend who wants to specialize in pricing; Donald Norman and Steve Krug, who got me thinking on usability; information design prodigy and gourmet Edward Tufte; Steven Johnson’s assessment and critique of interface design; Peter Norville’s information architecture; Norville again, this time introducing me to findability; and now… now I’ve just been introduced to what could come to be called name theory by Marc Stiegler and his Introduction to Petname Systems paper.

Undomondo Music Blog 2
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6
Jul
19

I’m ashamed to admit this but Undomondo is the first music blog I’ve ever perused and I’m only sorry I took so long: it’s wonderful! Every mp3 I’ve heard for the past half hour has been a keeper.