| Technology & Marketing | 2 0 0 6 |
Sep 24 |
Overall I don’t think it’s that good a presentation, but there’s one true (outrageous) gem worth repeating from Seth Godin’s recent talk at Google:
There is a belief among a lot of companies, especially in the valley, especially on this road, Amphiteater RoadWP, that technology wins.. I don’t think it does. I think what technology does is it gives you a shot at marketing.
..I believe that.. what made Google work were some brilliant—maybe not intentional—marketing decisions. And those decisions have allowed you the freedom to do some really cool technology.
Well, ok, here are two more highlights:
Hummer and the Mini. The Mini small enough to put in the trunk of the Hummer—but they had a lot in common. For four years they sold at full retail, for four years they made a profit, for four years they had a waiting list, because they were on the edges. General Motors loses money on every mid-sized car they sell, because if you want to buy a mid-sized car, just buy a Toyota or a Honda, the cheapest one. It’s at the edges that people wait in line; it’s at the edges that people will notice you.
(Oh and this is also the first online video with captions I’ve watched. They’re really cool, even if buggy.)
