“readings”
85 posts under this tag.
There’s something deep about Riya, the new image search engine, that bugs me. It reminds me a lot of a group in my university that was developing a digital whiteboard back in 2002. It was a fascinating technology, and, these being the days of Minority ReportWP, IMDB, I was infatuated with the possibilities. The thing was expensive and bulky, but allowed for some really sweet, unprecedented interaction with the computer not that far from those of said movie.
Marketing MyopiaWP, from the recently deceased economist Theodore LevittWP is a fascinating article from 1960. Despite its now quaint and outdated examples, despite being wrong in several of its predictions, this is one of the classic articles of marketing and deservedly so. Perhaps the biggest surpise for me was to reread a sense of marvel and respect at business, a lucid and bracing criticism of capitalism, that I hadn’t seen since I read some Peter DruckerWP last year. The “intellectual” community, specially in Mexico, has so often made deriding business and its babbits its raison d’etre, that I find such cogent analysis incredibly refreshing.
Here two fragments:
The difference between marketing and selling is more than semantic.
Selling focuses on the needs of the seller, marketing on the needs of the
buyer. Selling is preoccupied with the seller’s need to convert his product
into cash; marketing with the idea of satisfying the needs of the customer by
means of the product and the whole cluster of things associated with creating,
delivering, and finally consuming it.
In a sense Ford was both the most brilliant and the most senseless marketer in American history. He was senseless
because he refused to give the customer anything but a black car. He was
brilliant because he fashioned a production system designed to fit market
needs. We habitually celebrate him for the wrong reason, his production genius.
His real genius was marketing. We think he was able to cut his selling price
and therefore sell millions of $500 cars because his invention of the assembly
line had reduced the costs. Actually he invented the assembly line because he
had concluded that at $500 he could sell millions of cars. Mass production was
the result, not the cause, of his low prices.
At the end of the article, there’s an equally engaging retrospective commentary fifteen years after. Levitt could write.
Of course, I’d do it again and in the same way, given
my purposes, even with what more I now know—the
good and the bad, the power of facts, and the limits
of rhetoric. If your mission is the moon, you don’t use
a car. Don Marquis’s cockroach, Archy, provides some
final consolation: “An idea is not responsible for who
believes in it.”
As a sidenote, this was an article originally published in the Harvard Business Review, which I’ve always dismissed on the base of its exorbitating price. I’ve been reading through online article abstracts from the current edition and I’m most impressed. I’ll be sure to buy it next time.
Ok, yes, I’m sorry, it’s yet another looong quote. But it’s worth it. Read it if you want to see Steven Johnson, a most lucid man, at his most lucid, at his most techno-lyricist. Read it if you want to know how interfaces are our culture’s cathedrals, why interface design is the art form of our century, and why I’ll spend the next decade trying to master it. Read it as a favor. To me. To you.
And yet against all that dislocation and overload and multiplicity there is the interface. Most of the time we talk about the graphic interface as though it were a logical culmination of the digital revolution, its crowning glory, but the truth is, the interface serves largely as a corrective to the forces unleashed by the information age. Whenever I find myself being swayed by the fragmentation jeremiads, I like to sit down at my computer and go through the usual routines—check my e-mail, rearrange my desktop, log on to the Web—and concentrate all the while on what is really happening as I do these things. Because what is really happening, not on the screen but down in the innards of the machine itself, or out on the great expanses of the Internet, what is happening in that world is literally unimaginable. What is happening is that billions of tiny pulses of electricity are hurtling through silicon conduits, like an entire planet’s worth of digital automobiles making their way across the grid of a single microchip. And all those pulses self-organize into larger shapes and patterns, into assembly codes, machine languages, instruction sets. Some of these ethereal languages then transform themselves into flashes of light, or audio waveforms, and depart en masse from my machine into the sprawling backbone of the Net, where they disperse into countless separate units, and then thread their way through thousands of other microchips, before reuniting at their destination.
But what happens on the screen is this: a window pops open, a dialog box appears, a bright, cheerful voice tells me that I have mail.
No news here, of course, but something profound nonetheless. The great surge of information that has swept across our society in recent years looks genuinely innocuous next to the meticulous anarchy of real bit-space, that netherworld that lurks in our microchips and our fiber-optic lines. But we see almost nothing of that universe because we have built such sturdy mediators to keep it separate from us, translators that make sense of what would otherwise be a blizzard of senselessness. It is undeniable that the world has never seen so many zeros and ones, so many bits and bytes of information—but by the same token, it has never been so easy to ignore them altogether, to deal only with their enormously condensed representatives on the screen. Which is why we should think of the interface, finally, as a synthetic form, in both senses of the word. It is a forgery of sorts, a fake landscape that passes for the real thing, and—perhaps most important—it is a form that works in the interest of synthesis, bringing disparate elements together into a cohesive whole.
Seen in this light, all that ranting about the fragmented consciousness of the digital age sounds a great deal less convincing. After all, critics have bemoaned—or championed—the accelerated pace of the present, its dislocations and divided selves, ever since the industrial age powered up in the early nineteenth century. Think of Baudelaire losing himself in the shimmering, half-lit streets of Paris, becoming a “kaleidoscope gifted with consciousness.” Think of Joyce’s characters bouncing back and forth between biblical references and advertising jingles. Think of Marinetti’s poetry, renouncing “the ‘I’ in all literature” for the speed of the race car and the destructiveness of the machine gun. Conceptual turbulence—the sense of the world accelerating around you, pulling you in a thousand directions at once—is a deeply Modern tradition, with roots that go back hundreds of years. What differentiates our own historical moment is that a symbolic form has arisen designed precisely to counteract that tendency, to battle fragmentation and overload with synthesis and sense-making. The interface is a way of seeing the whole. Or, at the very least, a way of seeing its shadow illuminated by the bright phosphor of the screen.
When I think about the gap between raw information and its numinous life on the screen—something I try to avoid doing, because it is a dark and difficult thought, more than a little like contemplating the age of the universe—the whole sensation has a strangely religious feel to it, that sense of the mind trying to reach around a vibrant (and convenient) metaphor to the wider truth that lies beyond. Cathedrals, remember, were “infinity imagined,” the heavens brought down to earthly scale. The medieval mind couldn’t take in the full infinity of godliness, but it could subjugate itself before the majestic spires of Chartres or Saint-Sulpice. The interface offers a comparable sidelong view onto the infosphere, half unveiling and half disappearing act. It makes information sensible to you by keeping most of it from view—for the simple reason that “most of it” is far too multitudinous to imagine in a single thought.
Yes, I know it’s pretentious. But you just wait and see. Let the quote sit on your mind for some weeks and when the brain fart comes, let’s talk.
A saint said “Let the perfect city rise.
Here needs no long debate on subtleties,
Means, end,
Let us intend
That all be clothed and fed; while one remains
Hungry our quarreling but mocks his pains.
So all will labor to the good
In one phalanx of brotherhood.”
A man cried out “I know the truth, I, I,
Perfect and whole. He who denies
My vision is a madman or a fool
Or seeks some base advantage in his lies.
All peoples are a tool that fits my hand
Cutting you each and all
Into my plan.”
They were one man.
I went to Mikhail Bakunin’s God and the State to read his famous boot-master quote straight from the source. As it often happens, the quote makes no justice to its context, which now follows. This is lucidness embodied—”simplicity that is clarity, the light of intelligence.”
Does it follow that I reject all authority? Far from me such a thought. In the matter of boots, I refer to the authority of the bootmaker; concerning houses, canals, or railroads, I consult that of the architect or the engineer. For such or such special knowledge I apply to such or such a savant. But I allow neither the bootmaker nor the architect nor the savant to impose his authority upon me. I listen to them freely and with all the respect merited by their intelligence, their character, their knowledge, reserving always my incontestable right of criticism and censure. I do not content myself with consulting a single authority in any special branch; I consult several; I compare their opinions, and choose that which seems to me the soundest. But I recognise no infallible authority, even in special questions; consequently, whatever respect I may have for the honesty and the sincerity of such or such an individual, I have no absolute faith in any person. Such a faith would be fatal to my reason, to my liberty, and even to the success of my undertakings; it would immediately transform me into a stupid slave, an instrument of the will and interests of others.
If I bow before the authority of the specialists and avow my readiness to follow, to a certain extent and as long as may seem to me necessary, their indications and even their directions, it is because their authority is imposed on me by no one, neither by men nor by God. Otherwise I would repel them with horror, and bid the devil take their counsels, their directions, and their services, certain that they would make me pay, by the loss of my liberty and self-respect, for such scraps of truth, wrapped in a multitude of lies, as they might give me.
I bow before the authority of special men because it is imposed on me by my own reason. I am conscious of my own inability to grasp, in all its detail, and positive development, any very large portion of human knowledge. The greatest intelligence would not be equal to a comprehension of the whole. Thence results, for science as well as for industry, the necessity of the division and association of labour. I receive and I give—such is human life. Each directs and is directed in his turn. Therefore there is no fixed and constant authority, but a continual exchange of mutual, temporary, and, above all, voluntary authority and subordination.
This same reason forbids me, then, to recognise a fixed, constant and universal authority, because there is no universal man, no man capable of grasping in all that wealth of detail, without which the application of science to life is impossible, all the sciences, all the branches of social life. And if such universality could ever be realised in a single man, and if he wished to take advantage thereof to impose his authority upon us, it would be necessary to drive this man out of society, because his authority would inevitably reduce all the others to slavery and imbecility. I do not think that society ought to maltreat men of genius as it has done hitherto: but neither do I think it should indulge them too far, still less accord them any privileges or exclusive rights whatsoever; and that for three reasons: first, because it would often mistake a charlatan for a man of genius; second, because, through such a system of privileges, it might transform into a charlatan even a real man of genius, demoralise him, and degrade him; and, finally, because it would establish a master over itself.
I didn’t think much of this essay the first time around but it has worked its way into my head since. The distinction it makes, between perfection-oriented and performance-oriented individuals is crucial and thought-provoking. Read it.
A week ago I learned two friends are coming from the US this July 21: that means empty cases. Two happy days later and hundreds of dollars less: 38 books on shipping parcels from Amazon. Book shopping is a pleasure in and of itself (I’m rarely this happy!), and hereforward’s my list (which is quite an intimate thing to share—it’s the perfect psychological text, if you know how to read it).
I’ve been fiction-starved long enough now.
Erasmo wants to kill the man, I want to do him (I fell in love the moment I read his “The free market is the only mechanism that has ever been discovered for achieving participatory democracy.”).
Wondrous book. Truly. I’m buying these 3 extra copies just to pester friends (and family) with.
The only Ender book I’m missing.
I’d read Mencken’s quotes before, of course. But I just became aware of him a couple of weeks ago through, of all places, a Gilmore Girls episode. I couldn’t be more ashamed of my tardiness.
I’m diving into economics these next couple of months.
“This is a book in favor of doing—self-directed, purposeful, meaningful life and work—and against ‘education’—learning cut off from active life and done under pressure of bribe or threat, greed and fear.” I’m fascinated with education these days.
I dig the Austrian School of Economics (or rather, I think I will, when I know more about it).
Frankly, that Edward Tufte’s wife mother wrote this was enough for me, but just think about it: a syntactic critique of 1000 exemplary sentences. This promises to be a jewel.
“Rage, rage against the dying of the light” ( Dylan Thomas). For those late deathnights…
“[Oliver Sacks’s writings] has done as much as anyone to make nonspecialists aware of how much diversity gets lumped under the heading of ‘the human mind.’” (Amazon.com review)
I want to be a libertarian.
I’ve been a fan of Andy Grove ever since that Fortune feature on him.
A wildcard.
Just how would a society organized by private property, individual rights, and voluntary co-operation, with little or no government, look?
I guess this is just book gluttony, but I skimmed this book in the New York Public library one rainy afternoon and it’s a happy memory.
Foreign aid debunked. I somewhy feel I need to read this now. I need to know this stuff. I guess a happy byproduct of feverishly reading The Economist is to think of yourself as someone with vast geopolitical and economical impact ;).
His Art of Loving became an instant personal classic some months ago.
“There are at least two kinds of games. One could be called finite, the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.”
George Soros, long known as “the world’s only private citizen with a foreign policy,” is a most interesting man.
Mindfulness. The title alone was almost enough to buy the book. What a beautiful word.
Yup, I know these children education books are a weird choice but I have a hunch they’ll have much to tell me.
I haven’t read much science lately. The science spark needs some help.
“What would happen if children who can’t do math grew up in Mathland, a place that is to math what France is to French?”
I admire Starbucks.
”Buffet has the strangest of powers in that he comes across as a homespun billionaire. Now that’s different from just being homespun, the way Sam Walton was, or just being a billionaire, like Bill Gates. Buffet flaunts his wealth and his professional love of money, all the while expressing essential, eternal truths in simple, earthy phrases. When I saw Buffet speak at business school he tapped on the microphone to test it and said ‘testing, testing, one-million, two-million, three-million.’” (Marc Cenedella, Amazon review)
“The need for endless learning and trying is a way of living, a way of thinking, a way of being awake and ready. Life isn’t a train ride where you choose your destination, pay your fare and settle back for a nap. It’s a cycle ride over uncertain terrain, with you in the driver’s seat, constantly correcting your balance and determining the direction of progress. It’s difficult, sometimes profoundly painful. But it’s better than napping through life.”
“Without a single gesture toward an explanation, this novel recounts the story of a man and a woman mysteriously given the ability to live their lives over. Each dies in 1988 only to awaken as a teenager in 1963 with adult knowledge and wisdom intact and the ability to make a new set of choices. Different spouses, lovers, children, careers, await them in each go-round of the past 25 years, as well as slightly altered versions of world events. Their deep commitment to one another continues through the centuries of their many lifetimes.” (Library Journal review) I haven’t read this book and I love it already.
Believe you me, I’ll be the first to distrust this bluntly titled book, but I’m floored by who and how many people recommend it.
The “boy crisis” is becoming something of a news bubble lately, today’s long sunday article on the New York Times is only its latest instance.
”The idea that girls could be ahead is so shocking that they think it must be a crisis for boys,” Ms. [Sara] Mead [author of a recent educational report] said.
Professors interviewed on several campuses say that in their experience men seem to cluster in a disproportionate share at both ends of the spectrum—students who are the most brilliantly creative, and students who cannot keep up.
What is beyond dispute is that the college landscape is changing. Women now make up 58 percent of those enrolled in two- and four-year colleges and are, over all, the majority in graduate schools and professional schools too.
Since the process of human development crosses all borders, it makes sense that Europe, too, now has more women than men heading to college. The disengagement of young men, though, takes different forms in different cultures. Japan, over the last decade, has seen the emergence of “hikikomori” — young men withdrawing to their rooms, eschewing social life for months or years on end.
At Dickinson [a U.S. College], some professors and administrators have begun to notice a similar withdrawal among men who arrive on campus with deficient social skills. Each year, there are several who mostly stay in their rooms, talk to no one, play video games into the wee hours and miss classes until they withdraw or flunk out.
Don’t forget to check out the excellent Wikipedia article on Japan’s Hikikomoris—it seems they (or should I say we?) are a pretty introspective crowd.
Oh! In Tokyo, the New Trend Is ‘Media Immersion Pods’, a New York Times article from a while ago on Tokyo’s media youth, is important, very important. This is me, this is my generation.
And, really, what’s so wrong with getting lost on the Internet; watching soccer or baseball on satellite television; devouring Us Weekly or Time Asia; and organizing solo marathons of Tim Burton or Kurosawa movies? The craving for media sprees runs deep, and, like so many Internet-era developments, Gran Cyber Cafés seem to answer an almost carnal need for uninterrupted access to pixels and screens and Web sites and instant-messaging and iTunes. And when that need is satisfied, you can always return to life in the city, at least for a while.
And this is it. Screw Chinese, screw German or French (both of which I already studied for a year), I’m off to learn Japanese.
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