“original content”

One painful thing about translating between two languages is that you usually have to specify a direction. That’s bollocks. Life’s already too complicated to worry about whether you’re translating from English to Spanish or the other way around.

In that spirit I created the str (“Super/Simple/Synchronous TRanslation”) YubNub command. You specify, in any order, 2-letter codes for the two languages you want to translate between and the text you want to translate. str avoids the direction decision by doing both at once, each one presented in an individual vertical frame. This is not only much faster in practice, it’s more unconscious and habit-friendly.

You can try it right here! (en stands for ENglish, es for ESpañol=Spanish)

You can see more instructions and the 2-letter codes at str’s man page.

YubNub, for the uninitiated, is “the (social) command line for the web”—a social webapp to use (and create!) handy commands that search your favorite websites and do a whole nother bunch of wonderful things. The simplest way to use it is from their homepage but there are a ton of ways to install it. Installing it in the location bar, as I once explained here, is in my opinion one of the coolest.

Ugh. I actually hope to use any wealth I happen to make to help the causes I believe in and we even coincide in some of those causes, but I recoil from the reasoning that led Andrew Carnegie^WP to philanthropy. A reasoning he most famously presented in his Gospel of Wealth, quoted above.

In what could charitably be attributed to a deep generational chasm (he did wrote more than 100 years ago), he’s insufferably unctuous, enlisting at every opportunity the “wise men,” “the thoughtful man,” “most of those who think,” “the best and most enlightened public sentiment,” and a further, seemingly endless cohort to his aid, substituting them for argument.

He frequently employs a fatalism I’ve always found devious, the fatalism that makes some limp effort to justify the status quo only to conclude with the friendly provision that it is all inevitable anyway.

But most depressingly, he makes scant sense and obscures rather than illuminate. Speaking in pompous, hyperbolic generalities, he never goes around to explaining just why wealth accumulation is increasing—he only talks vaguely about assembling “thousands of operatives in the factory, in the mine, and in the counting-house,” as if wealth creation were a matter of mere herding. He uses dubious anecdotal evidence —a “most worthy” man’s impromptu giving of a quarter is interpreted as “probably one of the most selfish and very worst actions of his life”— and rather idiotic “insights” into the mind of men —at one point he actually claims the rich would take in stride being confiscated, happy to brag about how much they’d been deprived of.

He seems to believe that rich men acquire their wealth by doing something extraordinarily good, necessary, and rare. Yet, he entitles them to no right to what they’ve earned. They should “provide moderately for the legitimate wants of those dependent upon him” and consider the leftovers society’s trust fund, theirs only lent to administer for the good of all.

It’s not all bad, I actually sympathize, from a distance, with his Randian views on charity and property, and I also agree with his Hayekian wish for evolutionary rather than revolutionary changes. Still, the essay is unusually abysmal. If this is the best tract we have arguing for private philanthropy no wonder there’s so little.

Sometimes, I must confess, I can be such a jewpie^U. Now, of course I regard Judaism with the same special scorn I reserve for all religions, of course I think endogamy and voluntary isolation are bullshit (“We have lost more Jews to intermarriage than to the Holocaust”; ”..better to lose a kid here and there and save the community”), and of course I condemn Israeli violence (I’ve never been able to wrap my head around Zionism—why would America’s elite give a rat’s ass for some piece of desert?). But the thing is, I not only resonate strongly with Jewish secular culture (with Richard Rodriguez^ELZR arrogance I confess to trying to become more Jewish^ELZR), I find secular Jews extremely over-represented among what I consider to be the very best things we as a species have made—y’know, science, physics, math, computers, technology, the web, economics, capitalism, business, philosophy, literature, academia, modern pop culture…

That above, only impromptu, was what I answered when Andrea, whom I love but who can be frighteningly fundie^U some times, shocked me with some rather anti-semitic comments. She remained skeptical and demanded examples of such mensch. I stuttered two or three before I blanked out.

And this was how I started compiling a list of Jewish people I admire for some reason or other—a task surprisingly easier than I expected, thanks both to the famed Jewish self-obsession and to paranoiac antisemitism. I’ve included the intersection of influential AND admired-by-me Jews (so you won’t find, say, Freud or Marx, who while influential, are personally anti-admired) and I mention their books or accomplishments that have most impressed me. It’s been some months now of almost subconscious compiling and while the list is of course incomplete, it’s already intriguing.

So, a to-be-updated list of influential AND admired-by-me Jews:

For marketing-minded friends.

Your mission, if you choose to accept it, is to produce an ordered list of all the reasons you can think for Starbucks’s use of cash cards. (They’ve just been introduced in Mexico, though they’ve been around in the US for some 6 or so years). Something like:

One-line items are enough, we’re aiming for breadth. Keep it simple.

Remember, this is about why Stbx does this, not why customers buy the cards (which is another mystery onto itself).

Submissions will be accepted until Sunday midnight, September 23th and should be sent to ely.parra@gmail.com. I, elzr.com, shall decide the winner based on the following criteria:

Submissions are accepted in English, Spanish, or French. English is of course preferred but the choice of language will have no bearing on the judgement.

The winner will be announced at elzr.com/posts/Marketing-Challenge on Monday, September 24th. All lists shall be published in said post. The prize will be 25 dollars in Starbucks card credit.

You’re encouraged to resend this challenge to anyone who might have interesting thoughts on the subject. Anyone may participate. (Though Stbx card credit will probably not be very valuable for those living in countries where the local Starbucks don’t accept it yet, not to mention countries without Stbx.)

It may prove a fun marketing challenge. Happy listing!

Resolution:

Julio Sangabriel

# For creating Customer Databases  for CRM efforts.
# Offers a gigantic opportunity for Conjoint Advertising
# It makes easier for Customer tracking.
# Psicologicaly customer believe it to be easier to buy if they have a shop card… (which is no ttrue… you can still buy In SB the same easy way) and thus they buy in SB.
# It gives one or more channels for contacting directly the customers.
# It Will become customizable (people will start making them as they see fit)
# It Gives the people a sense of belonging and exclusivity.
# It Makes people believe to be VIP for having a club card from the most expensive coffee in the world.
# Creates Fashion.
# World Control… haha

Adolfo Rodriguez Navarro

# Crear lealtad- le permiten al consumidor sentirse mas involucrado con la compañia y de paso aseguran que el dinero que tiene planeado gastar en cafe solo lo use en ella.
# Abrirse a nuevos mercados- Al ser usada como gift card, la gente que la recibe que antes no consumia el producto se ve alentada a hacerlo, asi que los que la regalan terminan funcionando como agentes de starbucks.
# Financiamiento a traves del consumidor РPara que pedir creditos si tus clientes te pagan por servicios no demandados a un peque̱o costo para ti?
# Dinero gratis- tarjetas que se pierden, personas que dejan de usarla, gift cards que nunca son usadas, al final ellos se quedan con el dinero sin dar nada a cambio.

So the winner is… Julio Sangabriel! I particularly enjoyed his #1, #2, #3, #5, #6 (it becomes an always-with-you embodiment of the brand). I must confess that the reason I started this challenge was because upon reading this Economist article on algorithms
, I had the epiphany that Julio’s #3, customer tracking, was Stbx’s true reason. It was not an opinion of anyone with whom I bounced the idea (nor did they thought it remotely important once I told them about it) so I can attest to it’s originality. Adolfo’s, I particularly enjoyed #2 and #3—I had thought myself of something like his #4, that is, credit lost-and-found money, thinking of it as finance money is an intriguing possibility.

I rather like this challenge-making thing, it’s like outsourcing thinking! Besides, it’s just nice to give things away.

Thanks a lot to those who participated and the many more who told me they thought this an interesting challenge (I was frankly afraid people would thought it stupid).

‘Till the next challenge! %(p)(But if you come up with more reasons—it is so much easier once you have somewhere to start—, then by all means add them in the comments.)%

Inspired by Accelerando

The test.

Think of 7 English words that begin with the letters ca (fex, cabbage). Write them here:

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Logged in to your Flickr account, click on the YOU drop down menu and select Your Account.

Select the Privacy & Permissions tab.

Click the Edit link next to What license will your photos have.

You’ll now be presented with easy instructions to both select a Creative Commons license default for your future photo uploads and to change the license of all your existing photos. Creative Commons licenses are copyright licenses for you to legally let others use your work on your terms. You can, for instance, require attribution, that no derivatives of your work be made, that your work only be used for noncommercial purposes, and that if others build upon your work they release it under the same terms you did.

So this is an easy way to free your photos, on your terms; to explicitly build the creative commons from which we all build upon. Expect thank you emails—from some website that needed a photo to illustrate an obscure Italian dish, from some gal who used your photo of your city in a brochure.

”...begins with a single step,” no? That’s the classic form in English of a Chinese proverb usually attributed to Lao Tzu. It’s wisdom could be said to lie in counteracting our natural inability to grasp incrementalism.

Interestingly, there’s a variant of the proverb I had never heard before—“The journey of a thousand miles begins beneath one’s feet.”—which can lead one to a totally different interpretation: wherever you are, whatever your goal, you have to begin where you stand. The place to start is here, can be nothing but here.

(And for a further remix, “On a journey of a hundred miles, ninety is but half way.”)

...Is how Peter Drucker^WP drives it home. “It” here was not originally the free market, though what a great defense for it it makes, no? Drucker was illustrating, rather, his brave belief that strong people always have strong weaknesses, that it is foolish to concern oneself with what a man cannot do instead of what he can, that the man who “leaves least to be desired” is invariably the mediocrity, that one builds on strengths, not on weakness. Moreover, that making strength productive and weaknesses irrelevant is “the unique purpose of organization.” A great short book, The Effective Executive^AM.

And enjoy it you should. If you’re not a thief or a politician you earned it, which, being clear about it, is just a handy way of saying that you did stuff that Other People voluntarily value enough that Apple is willing to exchange an iPhone for your stuff (confident that it can then exchange it with Other People for what it itself really wants). The iPhone is yours and yours alone to enjoy. You earned it. You owe nothing to anyone—not, particularly, guilt.

What is more, both you and Apple, by freely exchanging only for how much each could get from each other, are subtly but importantly cementing the worldwide enterprise that has made it possible for the output of 4 Hindu villagers to seem tiny by comparison.

Been going to spinning daily for several weeks now (and when I say daily, it’s daily daily, not improv’d daily daily). Lately, however, I’ve gone back to hacker sleep and it has noticeably affected my stamina—meaning I get exhausted just mounting the bike and that it’s only minutes before I start mumbling silent insults to that pregnant teacher/bitch who just bosses you around without tasting her own medicine. The interesting thing is that just near the end of the class, when I’m close to fainting and have to cheat and lower the resistance (and when I’m just about to punch that preggo), we relax for a while and I drink some water, some plain old water. And… it takes better than it has ever, ever, tasted before. It lingers in my mouth for a while, because my breath is too fast and I’m choking, and—at least for the first sips—it has texture, I swear it! It’s probably only my congealed saliva mixing with the fresh water (yummy!) but I have sometimes felt—clearly, intensely—as if I was chewing a rare, delicious steak (a Cambalache one!). Oh, the mirage! It’s probably just my subconscious rebelling against my last months of vegetarianism but, boy, if you could only taste it.