“epiphanies”

Transhumanist transgender Martine Rothblatt proposes the most original solution to the Israeli-Palestinian conflict I’ve ever conceived: Two Stars for Peace—the incorporation of Palestine and Israel into the U.S. as the 51st and 52nd states. She has wrote a book making the detailed case and has spoken about it on Sirius satellite radio:

This is so far out our ordinary could I’m still shocked. My rather unusual Mexican high school put an odd emphasis on the Middle East and this is by far the best idea I know of. Just imagine, fighting war with peace. Hope. Freedom.

A fairly unique thing about democracy and capitalism is that —as opposed to, say, monarchy or theocracy— both are formal systems for collective decision making, both specify clear rules for obtaining and aggregating the ends of differing individuals.

As such systems, they both necessarily hinge in what we shall refer to as ballots. Usually the paper in which votes are cast, we will here use the word ‘ballot’ to mean ”an external expression of preference.” The key part is ‘external’. Externality has problems all its own but is also our only hope of finding out what others think—telepathy, guessing, and revelation are our other options.

In democracy, votes are the ballots. In capitalism, it’s money. In democracy, a clinic will be built if the majority of voters vote in its favor. It will keep in operation as long as people don’t vote it out of existence. In capitalism, a clinic will be built if enough people pool the money for its construction and it will keep in operation as long as it makes a profit—that is, as long as it ends up receiving more money than it gives away.

Seeing votes and money as instances of the same concept begs an intriguing question: How then do they differ? How is a vote different than a buck? What specific changes do you need to make to a vote ballot to turn it into a money ballot?

Who would’ve guessed it? While chess playing programs grabbed all the headlines, the real world changing app was solving crossword puzzles.

(Google stock recently passed $600 for the first time btw.
It begun at $85 a share, in August 2004.)

Another good thing that stemmed from High Fidelity was it’s introducing me to the first Bob Dylan song I actually liked: Most of the time (mp3, lyrics).

In an attempt to expand my melodic horizons I had previously downloaded his discography, planning to plod through it eventually. The going, though, proved sheer torture. I don’t like his voice nor his instruments, and all his songs seemed to blend into the same inane harmonica.

When I first listened to Most of the Time I thought an old black woman was singing. I liked the pace though, and I started listening. The structure revealed with a couple of lines and I was hooked. In its epistrophe^WP and nostalgia it reminds me a lot of Alberto Cortez’s Distancia (mp3, lyrics).

I started browsing around with more method (listening the intersection between his discography and Rolling Stone’s 500 greatest songs of all time). I “discovered” I want you, Like a Rolling Stone, Lay Lady Lay, Blowing in the wind, Mr. Tambourine man, Knocking on Heaven’s Door, and Visions of Johanna. Most I’d heard before, covered, but I’d never really listened to them. A masterful songwriter (he’s been nominated several times for a lit Nobel) with “unusual” voice and renditions, Dylan reminds me a lot of Jose Alfredo Jimenez^WP and Georges Moustaki^WP: they’re all acquired tastes, popularized by covers, appreciated only after attentive overexposure. All of which is fine by me, acquired tastes tend, oddly, to be the most rewarding.

For marketing-minded friends.

Your mission, if you choose to accept it, is to produce an ordered list of all the reasons you can think for Starbucks’s use of cash cards. (They’ve just been introduced in Mexico, though they’ve been around in the US for some 6 or so years). Something like:

One-line items are enough, we’re aiming for breadth. Keep it simple.

Remember, this is about why Stbx does this, not why customers buy the cards (which is another mystery onto itself).

Submissions will be accepted until Sunday midnight, September 23th and should be sent to ely.parra@gmail.com. I, elzr.com, shall decide the winner based on the following criteria:

Submissions are accepted in English, Spanish, or French. English is of course preferred but the choice of language will have no bearing on the judgement.

The winner will be announced at elzr.com/posts/Marketing-Challenge on Monday, September 24th. All lists shall be published in said post. The prize will be 25 dollars in Starbucks card credit.

You’re encouraged to resend this challenge to anyone who might have interesting thoughts on the subject. Anyone may participate. (Though Stbx card credit will probably not be very valuable for those living in countries where the local Starbucks don’t accept it yet, not to mention countries without Stbx.)

It may prove a fun marketing challenge. Happy listing!

Resolution:

Julio Sangabriel

# For creating Customer Databases  for CRM efforts.
# Offers a gigantic opportunity for Conjoint Advertising
# It makes easier for Customer tracking.
# Psicologicaly customer believe it to be easier to buy if they have a shop card… (which is no ttrue… you can still buy In SB the same easy way) and thus they buy in SB.
# It gives one or more channels for contacting directly the customers.
# It Will become customizable (people will start making them as they see fit)
# It Gives the people a sense of belonging and exclusivity.
# It Makes people believe to be VIP for having a club card from the most expensive coffee in the world.
# Creates Fashion.
# World Control… haha

Adolfo Rodriguez Navarro

# Crear lealtad- le permiten al consumidor sentirse mas involucrado con la compañia y de paso aseguran que el dinero que tiene planeado gastar en cafe solo lo use en ella.
# Abrirse a nuevos mercados- Al ser usada como gift card, la gente que la recibe que antes no consumia el producto se ve alentada a hacerlo, asi que los que la regalan terminan funcionando como agentes de starbucks.
# Financiamiento a traves del consumidor РPara que pedir creditos si tus clientes te pagan por servicios no demandados a un peque̱o costo para ti?
# Dinero gratis- tarjetas que se pierden, personas que dejan de usarla, gift cards que nunca son usadas, al final ellos se quedan con el dinero sin dar nada a cambio.

So the winner is… Julio Sangabriel! I particularly enjoyed his #1, #2, #3, #5, #6 (it becomes an always-with-you embodiment of the brand). I must confess that the reason I started this challenge was because upon reading this Economist article on algorithms
, I had the epiphany that Julio’s #3, customer tracking, was Stbx’s true reason. It was not an opinion of anyone with whom I bounced the idea (nor did they thought it remotely important once I told them about it) so I can attest to it’s originality. Adolfo’s, I particularly enjoyed #2 and #3—I had thought myself of something like his #4, that is, credit lost-and-found money, thinking of it as finance money is an intriguing possibility.

I rather like this challenge-making thing, it’s like outsourcing thinking! Besides, it’s just nice to give things away.

Thanks a lot to those who participated and the many more who told me they thought this an interesting challenge (I was frankly afraid people would thought it stupid).

‘Till the next challenge! %(p)(But if you come up with more reasons—it is so much easier once you have somewhere to start—, then by all means add them in the comments.)%

Had to resize a photo just now on my macbook and I still don’t know how. Decided it would be easier to find and finally use one of the many online photo editors now available. It was. Which speaks volumes about why the web is the next platform.

And enjoy it you should. If you’re not a thief or a politician you earned it, which, being clear about it, is just a handy way of saying that you did stuff that Other People voluntarily value enough that Apple is willing to exchange an iPhone for your stuff (confident that it can then exchange it with Other People for what it itself really wants). The iPhone is yours and yours alone to enjoy. You earned it. You owe nothing to anyone—not, particularly, guilt.

What is more, both you and Apple, by freely exchanging only for how much each could get from each other, are subtly but importantly cementing the worldwide enterprise that has made it possible for the output of 4 Hindu villagers to seem tiny by comparison.

Zipping back and forth along Kottke’s Twitter some minutes ago I finally got Twitter. And I smiled. Like I smiled when I finally got Wikipedia (or blogs or Flickr or Facebook or Google or GMail)—a smile of wonderment at the great and totally unexpected.

His observations on it are spot on—no wonder he’s the web pundit par excellence.

Not, of course, that it needs any. But if you insist on one, what better answer than to let metaphor defend itself?

A JS library JS’s first great app? Indeed. jQuery is the shit. It makes JavaScript, and particularly the intersection between JS and HTML, more fun than you thought it could be. It is one big lump of syntactic sugar, sweet as only truly elegant thinking can be. It is crossbrowser, lightweight (~20kb, compressed), and it leverages your CSS knowledge. jQuery + FireBug is raw sex. You’ll find yourself traversing the DOM just to feel the wind on your face.