“contests”

A math experiment was carried out recently when Alex Smith —an Electronic and Computer Engineering undergraduate with “a background in mathematics and esoteric programming languages”— proved that the Turing machine below is in fact universal, making it the simplest universal Turing machine possible. In other words, the cute graph below are the instructions for an abstract symbol-manipulating machine that can in principle do anything your computer (or any other computer for that matter) can do.

Stephen Wolfram, who made the conjecture and offered a $25k reward for proving it, reports:

Now, ain’t this just breathtaking?

For marketing-minded friends.

Your mission, if you choose to accept it, is to produce an ordered list of all the reasons you can think for Starbucks’s use of cash cards. (They’ve just been introduced in Mexico, though they’ve been around in the US for some 6 or so years). Something like:

One-line items are enough, we’re aiming for breadth. Keep it simple.

Remember, this is about why Stbx does this, not why customers buy the cards (which is another mystery onto itself).

Submissions will be accepted until Sunday midnight, September 23th and should be sent to ely.parra@gmail.com. I, elzr.com, shall decide the winner based on the following criteria:

Submissions are accepted in English, Spanish, or French. English is of course preferred but the choice of language will have no bearing on the judgement.

The winner will be announced at elzr.com/posts/Marketing-Challenge on Monday, September 24th. All lists shall be published in said post. The prize will be 25 dollars in Starbucks card credit.

You’re encouraged to resend this challenge to anyone who might have interesting thoughts on the subject. Anyone may participate. (Though Stbx card credit will probably not be very valuable for those living in countries where the local Starbucks don’t accept it yet, not to mention countries without Stbx.)

It may prove a fun marketing challenge. Happy listing!

Resolution:

Julio Sangabriel

# For creating Customer Databases  for CRM efforts.
# Offers a gigantic opportunity for Conjoint Advertising
# It makes easier for Customer tracking.
# Psicologicaly customer believe it to be easier to buy if they have a shop card… (which is no ttrue… you can still buy In SB the same easy way) and thus they buy in SB.
# It gives one or more channels for contacting directly the customers.
# It Will become customizable (people will start making them as they see fit)
# It Gives the people a sense of belonging and exclusivity.
# It Makes people believe to be VIP for having a club card from the most expensive coffee in the world.
# Creates Fashion.
# World Control… haha

Adolfo Rodriguez Navarro

# Crear lealtad- le permiten al consumidor sentirse mas involucrado con la compañia y de paso aseguran que el dinero que tiene planeado gastar en cafe solo lo use en ella.
# Abrirse a nuevos mercados- Al ser usada como gift card, la gente que la recibe que antes no consumia el producto se ve alentada a hacerlo, asi que los que la regalan terminan funcionando como agentes de starbucks.
# Financiamiento a traves del consumidor РPara que pedir creditos si tus clientes te pagan por servicios no demandados a un peque̱o costo para ti?
# Dinero gratis- tarjetas que se pierden, personas que dejan de usarla, gift cards que nunca son usadas, al final ellos se quedan con el dinero sin dar nada a cambio.

So the winner is… Julio Sangabriel! I particularly enjoyed his #1, #2, #3, #5, #6 (it becomes an always-with-you embodiment of the brand). I must confess that the reason I started this challenge was because upon reading this Economist article on algorithms
, I had the epiphany that Julio’s #3, customer tracking, was Stbx’s true reason. It was not an opinion of anyone with whom I bounced the idea (nor did they thought it remotely important once I told them about it) so I can attest to it’s originality. Adolfo’s, I particularly enjoyed #2 and #3—I had thought myself of something like his #4, that is, credit lost-and-found money, thinking of it as finance money is an intriguing possibility.

I rather like this challenge-making thing, it’s like outsourcing thinking! Besides, it’s just nice to give things away.

Thanks a lot to those who participated and the many more who told me they thought this an interesting challenge (I was frankly afraid people would thought it stupid).

‘Till the next challenge! %(p)(But if you come up with more reasons—it is so much easier once you have somewhere to start—, then by all means add them in the comments.)%

My winners, so far this year, of the Keep the Web Weird prize.

• Susan Stepney’s Homepage. Swim around her factoids or her myriad book reviews—sci-fi and non-fiction being the two categories. And boy does she read good nonfiction. Check her rated non-fiction index for a good glimpse of it and notice how her book reviews tend to grow organically into full-fledged bibliographies [example].

• Luis Pabon’s Entropía blog (in Spanish). If you can only read one thing from him, let it be El hombre que hablaba al reves (The man who spoke the wrong way round)—it’s positively brilliant. Positively.

  There’s also a letter to his future self; oblique strategies; an elegant fable: El pez que se bebió el océano (The fish who drank the ocean); obscure calendar erudition: La abreviatura de los miércoles (Wednesday’s abbreviation); original music; a scanning of a (terrifying) dictation from a Spain under Franco: Libertad Dictada (Dictated Freedom); a reflection sparked by GTD^WP: Conocerse a sí mismo (Knowing Oneself); an absolutely amateur, yet interesting, physics experiment: Acústica de fluidos; and a beautiful, infinite poem. Even his profile is writing of the highest order.

  He has infodesign talent to spare, as he showed with his proposal in my calendar challenge, and he can sometimes use it for most amusing purposes. Like these two graphs here, perfectly illustrating why sometimes to go forward it’s better to get some distance first:

  
  

  Most intriguing is when he combines this graphic inclination with his (prodigious) verbosity to create amazing, longwinded plays with the ridiculous (think of that famous bathroom-tissue-distribution-units passage from Snow Crash^WP). There’s for instance the Messiah Project, his compendium of priorization strategies, and his “simple graphical and mathematical model for the analysis and assessment of situations according to a person’s capacity, responsibility, and will.”

  “Luis… estás como un cencerro!!!” says a legendary comment. Correctly.

A better design to fit a year calendar comfortably within a business card.

It all started because my 48-year-old mom, blessed her, can’t read small type very well. She has trouble using little calendar cards because the day numerals are so small and last time she complained I paused and empathized with her travail. The problem, it was suddenly obvious, was not only the marketing debris that encroaches upon every poor card but rather the quite wasteful scheme we use for representing a year—the same table with the same thirty-something numbers over and over.

Take a fancy flight, don’t assume anything, not even numbers, as long as you keep these things in mind:

• The bigger the type size (or meaningful features) the better.
• The smaller the design the better. The original goal was for it to fit comfortably (you can use both sides of the paper) within 86 by 54 millimeters (3.370 by 2.125 in) of paper (your standard business card^WP) but something slightly bigger could be just as useful. We are going for useful. (Thanks Dave Pawson!)
• Immediately understandable (or pretty darn close).
• Should span an entire year.
• On any given “date” of the year, be able to easily tell what its name, its month, and its month number is.
• Instant: The less steps you need to know before knowing a date’s data the better.
• Contextual: You should be able to easily “walk” from a date to another one close by, thereby counting the days between them. People do this all the time.
• Markable: You should be able to easily mark (circle, cross, check) holidays and special dates.

Yes, I know mom could carry some sort of foldable large-type calendar, 12 calendar cards with a month each, or simply start wearing her prescribed glasses (nigh impossible), but that’s off the point right now. Let that true story be our convenient pretext for innovation.

Also note that though the idea arose out of accessibility concerns, everyone would benefit with it, just as we all grip the helping handles in hotel bathtubs.

I think the best existing metaphor for what we would like to accomplish here are modern statistical innovations like the boxplot^WP or the stem-and-leaf plot^WP—proof that novel, almost magical displays of breathtaking elegance are just around the corner. IBM’s thread arcs is a recent example.

Another good metaphor might be the Roman number system^WP vs. the Hindu-Arabic one^WP. For some five thousand millennia the best humanity could produce in its oldest art, reckoning, was the crude, procrustean Roman system—so primitive that it made even multiplication specialists’ labor. Then in a flight of fancy some unknown Hindu stumbled upon the (graphical!) principle of position—it was as far-reaching a discovery as can be imagined, allowing for the development of simple, clear-cut arithmetical rules that became the cornerstone for algebra, itself the cornerstone of modern mathematics. (If the topic interests you, do read Tobias Dantzig’s classic account, Number^AM)

More down-to-earth, the calendar and clock pedias are obvious and essential starting points—history is as good a source of what could be as it is of what has been. Information Aesthetics’ Creative Calendar Design showcase should get your creative designs flowing, and so should a quick search through the site for clocks. Tokyoflash has some interesting interfaces for telling time.

Also, dad showed me an old planner of his that had something called a perpetual calendar^WP: a 5-page calendar that tells you what day it was between 1821 to 2080. Here’s a scanning of it. Perhaps it could help to find useful patterns in the Gregorian calendar^WP.

Finally, don’t let constraints paralyze you. Don’t think a proposal has to be “perfect” or “right” to submit it, the tiniest improvement could turn out to be crucial.

Anyone can submit a proposal. A proposal consists of a picture mock up. To submit a proposal comment this post with your name and a link to your mockup (we’ll put the picture up here in the post in the Submissions section). Submit as many proposals as you wish. Submit in parallel to the Information Aesthetics post on the challenge for extra promotion to your work.

Though you submit proposals through the comments that doesn’t mean your comments need limit to proposals. Not at all. Please share ideas, point to inspirational sources, suggest evaluation criteria, ask, answer, pick your favorites, praise, mock, and critique proposals. Warning, mini calendar making is highly addictive!

I’ll consider today, Monday January 22, 2007, the challenge’s start date. It will be open for a month (we have to give the unconscious time to do its magic), closing Tuesday February 22, 2007. My biotech friend Zamantha, my mom, and me will be the judges. I’ll announce the winner Monday February 26, 2007—my birthday—here in this post.

The challenge will still end by Feb. 22, 2007, but since I’m participating I don’t know who should be the judge or whether there’ll be a judge at all—or even a “winner”. Perhaps we should call this a cooperation instead of a competition?

The judge has spoken (congrats to Adam Sporka!) but the challenge ain’t over friends. Please keep the submissions flowing! Take our breath away with an evolutionary/revolutionary design!

The journey. Of course. ;)

Just imagine if your design works. It would make for an unbeatable showcase to scream your mindboggling information design talent to the world everywhere you go: by definition, it’d be universally useful, universally impressive, portable, and easy to explain (even to your mother!). It would be (literally) the perfect presentation card. People would use your creation many times every year and mutter praise to your name every single time. The eternal gratitude of the presbyope^WP kind would be yours (and with most people over 40 afflicted to some degree, that’s a substantial percent of the global population). Even more far-reachingly, people who use your calendar would mentally represent and understand the year through your design—you would have created a new metaphor for time. Just think about that.

%(p)(Plus! It’s still early in the year, The year’s almost over, what better gift for friends and family than a 2007 2008 pocket calendar of your own making?)%