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| Blogging "Blogging for dollars" for dollars | 2 0 0 6 |
Sep 10 |
Blogging for dollars is the pretty good, pretty interesting cover article from this month’s Business 2.0 about how the mainstream blogs (MSB?WP) like Boing Boing, Fark, Metafilter, TechCrunch ELZR, Digg or Dooce are monetizing their traffic. Thorough and filled with lots of $ data, what surprised me the most about it was how obviously promotional it was. It’s basically an extended infomercial on blog-advertising, which doesn’t take away that it makes several good insights on media and how technology is turning us into one-man-bandsELZR, but, still, deliberately mislabeling content is just an euphemism for lying.
Ever since I read Paul Graham’s The Submarine I had been on the lookout for PR campaigns and this is one of the clearest (or should I say most blatant?) examples of it I’ve seen. The client? That’s an easy one, John Battelle’s Federated Media1.Trend articles.. are almost always the work of PR firms. Once you know how to read them, it’s straightforward to figure out who the client is.
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