2006
371 posts under this date.
I’ll be the first to admit I’m lousy keeping my public commitments. The thing is, they really help me clear my head and get some focus, and most of the time, even if I don’t finish on schedule, public shame makes me finish all I originally intended eventually (though usually pretty late). So I’m still a big fan of public commitments but this time I’ll add a novel feature to my schedule: incentives for me to finish on time.
Some background is in order: As I was saying yesterday, there is a big project (the biggest yet!) on the horizon, but before I can tackle it I need to give Imagery the much-promised revamping I’ve been talking about for 49 days now (!). I’ve several things to blame, of course, but by and large it’s the same lack as always: focus.
Anyway, many ideas have come to me in the meanwhile. To begin with, I definitely want Imagery to have a memorable, easy-to-pronounce dotcom name and after much brain-racking my creative-assistant-cum-sis, Chef, came up with domburi.comWHOIS, which I loved and was surprisingly available. DomburiWP (usually spelled donburi) is an extremely popular, delicious, and simple japanese dish that has been my top food for three weeks now (when it toppled Pad ThaiWP). The name’s short, memorable, easy to pronounce, and cool. It’ll be Imagery’s new identity. The next step now is to clone Imagery to Domburi and experiment there so that I don’t disturb Imagery searchers (how oh-so-cool to have a user base!). Imagery was always meant as an alpha application and has far outstretched itself already. A major polish is in order (not a rewrite from scratch, mind you!) and you’ll be able to track it from domburi.com (though the page will of course be unstable).
The other important idea was to create something of a brand house for Imagery Domburi and all the related interface projects that are to come. My first candidate for a name was the Interface Institute, which was dotcom available and seemed like fun (considering it’s a one-man enterprise), but I wanted something more risky, more challenging, and that’s how I ended up with .net—after, of course, that famous quote from Tennessee Williams’s A Streetcar Named Desire,
I don’t want reality, I want magic.
seen under the light of this other quote—that might as well be the new company’s mission statement—from Steven Johnson’s indispensable Interface Culture,
The real magic of graphic computers derives from the fact that they’re not tied to the old, analog world of objects. They can mimic much of that world of course, but they’re also capable of adopting new identities and performing new tasks that have no real-world equivalent whatsoever. People who get hooked on computers get hooked for this reason. They don’t become high-tech junkies because their machines remind them of their Rolodexes; they’re junkies because their machines do things they never thought possible. Interface design should reflect this newness, this range of possibility.
I’m tremendously excited about . Once, not long ago, I somewhat secretly decided that I’d someday work at virtual reality, the possibilities of which seem truly mind-boggling (some of you might remember my incoherent ramblings on the subject). To my mind, this seems like a weird early step in that direction—in virtual reality, everything is interface.
But that’s enough intro, here, finally, is my road map:
Start of Project Domburi!—29 July (Chef’s bday!)
Main Goal: Make Domburi IE and Opera compatible.
Punctuality Premium: If I do finish with the above task, I get to buy Getting Real, the book.
End of 1st Week—5 August
Main Goal: Add Yahoo! & Flickr to the list of Domburi engines and do interesting things like split screens and such with them.
End of 2nd Week—12 August
Main Goal: Implement Bento & Disjoint (Cool Domburi surprise features—you’ll see!). Begin writing copy (presentation, FAQ, help, requirements).
End of 3rd Week—19 August
Main Goal: Polishing, beta-testing, polishing. Rinse and repeat. Special attention to things like responsiveness, interaction, smoothness, design, performance, stability. Finish writing copy.
End of 4th Week—23 August
Main Goal: Publicity, more polishing, and more publicity. The hope here is a mention from
TechCrunch.
Tentative Finish—29 August
Project Domburi would be successfully finished now if the website had attained 10 thousand visitors per day, for more than 3 days (not necessarily in a row). If the challenge’s met I earn the Punctuality Premium, if not, I keep promoting and polishing the website fulltime.
Punctuality Premium: Read Replay, Machinery of Freedom, Artful Sentences and the week’s Economist—all told, my idea of nirvana.
End of 1st Cushion Week—2 September
The same review of the previous week: Domburi should have had 3 days with a 10-thousand-visitors-traffic by now. If it does, I earn a (big) Punctuality Premium, if not, I keep at it.
Punctuality Premium: Read Peter Watson’s massive Ideas: a history of thought and invention—with 750 pages (and big sheets at that, with the smallest of margins) it promises to be even more absorbing and challenging (and fun!) than The Modern Mind. Implement quick versions of 3 simple  projects: a textviewer, a timetool, and an interface to RAE.
End of 2nd Cushion Week and Definitive Finish of Project Domburi—9 September
Domburi really should have had at least five 10,000-visitors days by now, but if it doesn’t I’ll move (shamefully) to the next project…
Start of Project Maki!—10 September
As always, any help keeping me on track (a simple message or comment or email) would be very very very appreciated. Being a human-timer is easy and fast, and yet rewards with lavish praise. ;)
The little I’ve read from Bob Parson’s blog I’ve usually disliked. I neither like his writing style, nor his personal one, nor his blunt self-promotion, nor his ego. His life experience has been so different to mine, he usually arrives at conclusions my optimistic naivete vehemently rejects. That said, I respect the man, I like GoDaddy (despite its in-your-face disinformative commercialism), and I keep an eye on him.
His newest post, My rules for success in business and life in general, is actually quite good. Two fragments from it in particular redeem every minute I might have wasted reading the man, they are good:
My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”
More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time; we’re here for a good time.”
From Ayn Rand to bushy anarchists there is an occasional agreement on means called libertarianism, which is a faith in laissez-faire politics/economics… How to hate your government on principle.
—SB, The Last Whole Earth Catalog
Via Adolfo, who seems to be reading good stuff lately.
As observers, we judge behavior according to whether, as actors, we could or would do the same thing. If I take a basketball shot from the outer key (and make it), I am looked at as though I took a risk. What that means is that my perceived competence exceeded someone else’s estimates of her own competence. It does not mean that I took more of a risk than someone else would have, had she felt as confident as I. I took the shot because I believed I could make it. However, since the observer would not have risked the shot and does not know my perceived level of competence, she presumes that I’m a risk taker. Enjoying the compliment, I do not argue. But being aware of all these elements is in the nature of mindfulness.
Langer’s little book is chock-full of such luminous insights.
This is one of the many things I ended up pasting on my wall last week. Since it’s something of an important breakthrough for me, let me try to explain what I mean with it.
I have always marveled at rich people, particularly at how one could get rich, and it always seemed impossible to the verge of immoral how a single person could earn on the order of tens of thousands of dollars per month. There were very few things I could think of for me to do in an hour that would be worth the hundreds of dollars I would need.
That is completely the wrong way to go about it. There really are few such one-hour isolated things that will get you a couple hundred dollars and most of them involve decades of poorly paid specialization. There is a better, more productive way to think of the problem, and that’s what the equation above serves as a reminder of: If you get one thousand people to give you fifty dollars per month, you’ll make fifty thousand dollars per month.
Yes, I know it’s mind-numbingly stupid, but it’s true. And fifty dollars aren’t really that much money, and a month is quite a big chunk of time, and a thousand people doesn’t seem as much to me now as it used to—that’s about the daily traffic of Imagery a couple of weeks ago (and yes, I know the comparison is worth squat, but it still was a landmark in my life to realize how easily I could interest and benefit and touch thousands of people).
Of course that getting-people-to-give-you-money part is not at all about mind-washing or extortion, it’s about creating more than fifty dollars of wealth in a month for over a thousand people. And doesn’t it seem exciting and achievable put this way? At any rate, it has my mind reeling, because a couple of days ago I finally crystallized an idea of a website that could do just that and much more (codename: maki). And it promises to be a lot of work, and to be the greatest challenge I’ve yet undertaken, and it will take me out to the real world every day, and I’d meet thousands of people, and it’d get me walking, and… well, time’ll tell, won’t it?

Techcrunch—which I discovered a few days ago and am liking more and more everyday—had a recent good introduction to PornoTube, a new YouTubeWP porn clone (that as you’d expect, contains explicit sexual material).
The streaming-video website is quite something—intuitive, well-designed, web-2.0-buzz-compliant, massive, and free—and Techcrunch makes several good points throughout its review, chief among which is this one: “For more technically saavy users, bittorent has long been a source of free
pornography. But PornoTube, which is usable by anyone with a computer, could be disruptive.”
And disruptive it will be. Owing to support from its porn behemoth owner, the website appears to be staying atop of the expensive bandwith deluge it must be under. If it keeps doing so and survives prosecution and finds a way to be profitable, it would be yet another beacon of our media saturated future: a whole nother level of free, easy, abundant, instant gratification.
Ellen J. Langer’s excellent Mindfulness talks a lot about how “a preoccupation with outcome [over process] can make us mindless”. But the opposite is just as true: an overpreoccupation with process over outcome can make us equally mindless.
[Jason Fried:] “Big business loves mediocrity: They put process first and product second. As long as you go through this process and all these objectives are met along the way, then what comes out at the end is considered successful, no matter what. It doesn’t up set anyone,but doesn’t make them happy, either. It’s safe. I can’t deal with that.”
Mindlessness lurks everywhere.
I’m not sure where I saw it first but I like it. When you want to link to Wikipedia, instead of underlining the word or phrase, place a superscripted WP right after it. Say, instead of tired old Internet Explorer, try FirefoxWP.
The advantage of course, is that you hint your reader to what the link is about, and that it could be combined with several other suplinks, as in: “I loved MunichAM, IMDB, WP, the movie.”
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