butt-crack is the new cleavage
“Roughly speaking, the thing we need a name for is a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different jokey variants by lazy journalists and writers.”
Geoffrey K. Pullum, Phrases for lazy writers in kit form
X is the new Y.
X. Y X.
If Eskimos have N words for snow, X surely have Y words for Z.1
X, M dollars. Y, N dollars. Z? Priceless.
From Wikipedia’s List of Snowclones
(oh, and regarding the gratuitous snowclone I used for title: it’s true, but the jury’s still out on whether this is a passing Hollywood fancy or a giant step for butt-kind.)